Hi, I'm Paco

I have worked for museums and cultural organizations for 15+ years as a creative director, interactive media producer, and content strategist, having developed everything from museum exhibitions to apps. I specialize in combining the museum visitor experience with digital media, both on-site and online.

Always comfortable wearing different hats and striving to develop new skills, I consistently deliver innovative products and services for cultural institutions. My work has garnered numerous accolades including eight AAM Muse, Best of Museums and the Web, and Webby awards. 

From 2011 to 2015 I was the general manager of a workgroup that designs and develops public-facing digital experiences at The Metropolitan Museum of Art. We led the creation, production, presentation, and dissemination of multimedia content to support the viewing and understanding of The Met's collection and exhibitions. This includes user experience design, content creation, audio guide, mobile apps, and interactive media.  

Prior to that, I was the senior media producer at The J. Paul Getty Museum. This entailed leading a talented team in the development of public-facing digital technologies and educational multimedia. 

A native of Oregon, my passion for culture and history led me to study archaeology and museology in Mexico City. Combining my background in cultural interpretation with emerging technologies, I went on to produce in-gallery, content rich, touchscreen interactives for museums across Mexico.

I'm hooked on empowering museums to foster active participation among diverse audiences, on-site and across the globe.